Image of Pengaruh Kualitas Produk, Harga, Dan Kualitas Layanan Terhadap Niat Pembelian Ulang Dengan Dimediasi Kepuasan Pelanggan Online Shopping (Studi Kasus Konsumen Remaja Di Kabupaten Sragen)

SKRIPSI MBS

Pengaruh Kualitas Produk, Harga, Dan Kualitas Layanan Terhadap Niat Pembelian Ulang Dengan Dimediasi Kepuasan Pelanggan Online Shopping (Studi Kasus Konsumen Remaja Di Kabupaten Sragen)

ABSTRACT

This study aims to determine the effect of product quality, price, and service
quality variables on repurchase intention in online shopping for consumers in
Sragen Regency with customer satisfaction as a mediating variable. The population
in this study are teenage consumers in Sragen Regency who have done online
shopping more than once. The sample in this study amounted to 100 respondents
using a sampling technique that is non-probability sampling.
This study uses quantitative methods with data analysis including
instrument testing consisting of validity and reliability tests, classical assumption
tests, multicollinearity tests and heteroscedasticity tests, model accuracy tests
consisting of F tests and coefficients of determination (R) tests, multiple linear
regression analysis, path analysis, sobel test, and hypothesis testing (t test using
SPSS version 22). The variables used in this study are product quality, price, and
service quality variables as independent variables, customer satisfaction variables
as mediating variables, and repurchase intention variables as dependent variables.
The results of this study indicate that the product quality variables has no
significant effect on customer satisfaction, the price variable has a significant effect
on customer satisfaction, the service quality variable has a significant effect on
customer satisfaction, the customer satisfaction variable has a significant effect on
repurchase intention, the product quality variable has no significant effect
onrepurchase intention with customer satisfaction as a mediating variable, price
variable has a significant effect on repurchase intention with customer satisfaction
as a mediating variable, and service quality variable has no significant effect on
repurchase intention with customer satisfaction as a mediating variable in online
shopping among adolescents in Sragen Regency.
Keywords : Product quality, price, service quality, customer satisfaction,
repurchase intention.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 RIT p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 161 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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