SKRIPSI MBS

Pengaruh Artribut Produk Wisata Dan Electronic Word Of Mouth Terhadap Keputusan Berkunjung Wisatawan (Studi Pada Air Terjun Grojogann Sewu)

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ABSTRACT

This study aims to examine and analyze the influence of tourism product attributes and
electronic word of mouth on tourist visiting decisions (study of Grojogan Sewu Waterfall). This
research is a type of quantitative research. The sample used is 100 respondents. Determination
of the sample in this study using Non Probability Sampling by using incidental sampling. The
source of data in this research is external data. Data collection techniques by direct
observation in the field and using questionnaires. The data analysis technique is regression
using the Statistical Product and Service SPSS software.
From this study it can be concluded that the results of the significance of the tourism
attribute variable are 0.000 < 0.05. based on these results, H0 is rejected and Ha is accepted,
which means that tourism attributes have a significant effect on the decision to visit Grojokan
Sewu Waterfall. The result of the significance of the Electronic Word of Mouth variable is
0.000 < 0.05. Based on these results, H0 is rejected and Ha is accepted, which means that
Electronic Word of Mouth has a significant effect on the Decision to Visit Grojokan Sewu
Waterfall
Kata Kunci : product attributes, electronic word of mouth, tourist visiting decisions

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 WIN p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 73 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Winda Safia Herdani

Versi lain/terkait

Lampiran Berkas

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