SKRIPSI PBS
Faktor Yang Memengaruhi Pelaku Usaha Mikro Desa Malanggaten Tidak Melakukan Pembiayaan Murabahah Di Bmt
ABSTRACT
This thesis is a quantitative thesis that aims to analyze whether the product
knowledge factor, location factor, promotion factor and religiosity factor have a
significant influence on the disinterest of micro business actors in financing BMT.
Also to find out which variable dominates or has the most influence on the
dependent variable (interest).
The method used in this research is descriptive quantitative method. The
number of samples in this study were 63 respondents. Respondents in this study
were micro business actors in Malanggaten Village, Kebakkramat District,
Karanganyar Regency. The sample technique used is probability sampling
technique, namely by giving questionnaires to respondents. The tests used to
prove and analyze the data are validity test, reliable test, classical assumption
test, multiple linear regression test, t test, and f test.
The results showed that the magnitude of the influence of product
knowledge, location, promotion and religiosity on the disinterest of micro
business actors not to finance in BMT can be seen from the value of the Adjusted
R square = 0.990 Coefficient of Determination. This value means that the
independent variables (product knowledge, location, promotion and religiosity) or
variables X1, X2, X3, X4 together have an effect of 99% on the dependent
variable (interest) or Y.
Keywords: Product Knowledge, Location, Promotion, Religiosity, Interests, BMT
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