SKRIPSI PBS

Faktor-Faktor Yang Memengaruhi Keputusan Nasabah Muslim Menggunakan Bank Konvensional Di Boyolali

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ABSTRACT

This study aims to determine and analyze factors that affect Muslim
community in the Boyolali Regency to open saving account in conventional banks.
Factors that affect this condition were knowledge, service quality, promotion and
location.
This study applied a quantitative method. The population in this study
were muslim customers of conventional banks in the Boyolali Regency, Central
Java, and a sample of 100 respondents was calculated using the Lemeshow
formula. This study used primary data in the form of a questionnaire. Data were
analyzed using statistical tests through t-test and f-test, coefficient of
determination (R2

), classical assumption test and multiple linear regression test

with SPSS version 22.0.
The results of this study indicate that the variables of service quality,
promotion and location had a positive and significant effect, while knowledge
variable had a positive and insignificant effect towards Muslim community in the
Boyolali region, Central Java to open saving account at conventional banks.
Keywords: Knowledge, Service Quality, Promotion, Location, Saving

Decision.

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 PUJ f 22

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 117 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Puji Rahayu

Versi lain/terkait

Lampiran Berkas

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