SKRIPSI PBS

Faktor Faktor Yang Mempengaruhi Minat Siswa Menabung Tabungan Simpel Pada Siswa Smp Negeri Se-Sukoharjo

---

ABSTRACT

The aims of this research are to know the influence of product, price, place, promotion,
people and process on the interest in saving the money in Simpel syaria banking. The
theoretical approach used marketing mix based on Kotler’s theory. The population in this
research is students in Junior High School in Sukoharjo. The sample of this research are SMP
N 1 Bendosari, SMP N 2 Nguter, SMP N 2 Polokarto and SMP N 7 Sukoharjo. The technique
of collecting the data used questionnaire based on likert’s scale. Sampling in this research
used a random purposive sampling’s technique with focused in some criteria. A sample criteria
in this research is students in Junior High School who studied in Sukoharjo and has Simpel in
syaria banking. The data processed in this research was 111 respondents. The method to
analyzed the data used multiple linear regrestion analysis with SPSS program. The result
showed that simultaneously variable product, price, place, promotion, people and process was
significant effect on interest in saving the money (sig. 0,000). Partially variable product, price,
place, and people are not significant. Meanwhile promotion variable and partially are not
significant. The result of coefficient of determination test showed 0,596 (59,6%) for Adjusted
R Square means independent variable are product, price, place, promotion, people, and
process can explained a dependent variable are interest in saving a money, whereas for the
rest 40,4% explained by another variables which is not included in this research.

Key word: Product, Price, Place, Promotion, People, Process and Interest.

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.1 REN f 22

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 88 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.1

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Perbankan Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Renny Sulistyowati

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar