SKRIPSI PBS
Pengaruh Persepsi Manfaat, Kemudahan Penggunaan, Dan Kepercayaan Terhadap Minat Menggunakan Linkaja Syariah (Studi Pada Mahasiswa Febi Uin Raden Mas Said Surakarta)
ABSTRACT
This research began with the emergence of the LinkAja Sharia service, which
was expected to be able to support and be effective in helping Indonesia's movement
towards a Sharia Economy. This study aims to determine the effect of perceived
benefits, ease of use, and trust on interest in using LinkAja Sharia. This research is
a quantitative type of research with perceived benefit, ease of use, and trust as
independent variables, and interest in using as dependent variables.
The sample in this study amounted to 98 students of FEBI UIN Raden Mas
Said Surakarta taken by purposive sampling technique. Data was collected by
distributing questionnaires. This study used multiple linear regression analysis
techniques and data processing using the IBM SPSS Statistic 22 program.
The results showed that perceived benefits had a positive and significant
effect on interest in using LinkAja Syariah. Meanwhile, ease of use and trust had
no effect on interest in using LinkAja Syariah.
Keywords: Interest in using, LinkAja Syariah, Perceived of benefits, Ease of use,
Trust.
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