SKRIPSI PBS
Pengaruh Persepsi Kemudahan, Manfaat, Dan Risiko Terhadap Minat Menggunakan E–Wallet Go-Pay (Studi Mahasiswa Febi Iain Surakarta)
ABSTRACT
This research aims to analyze and test the effects of
ease perception, perception on benefits,and risk perception
on electronic payments interests using gopay among
students. This research uses tam theory as a basic
framework.
This research is a quantitative research, taking
samples using the slovin formula. Samples were taken using
purposive sampling method so that the results obtained were
100 respondents (sample).Respondents are students of the
Islamic Economics and Business Faculty of IAIN Surakarta
who use gopay.
Research findings determine approval of ease
perception and perception on benefits have a significantly
positive effect interest using gopay. While risk perception has
a negative and not significant impact interest in using gopay.
Keywords: TAM, Ease Perception, Perception on
Benefits, Risk Perception,Electronic Payment, Interest,
Gopay
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