Image of Penggunaan Technology Acceptance Model (Tam) Untuk Menganalisis Nasabah Dalam Menggunakan Aplikasi Pegadaian Syariah Digital Di Karanganyar

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Penggunaan Technology Acceptance Model (Tam) Untuk Menganalisis Nasabah Dalam Menggunakan Aplikasi Pegadaian Syariah Digital Di Karanganyar

ABSTACT

The study aims to determine the effect of Technology Acceptance Model
(TAM) on customer decicions in using Aplikasi Pegadaian Syariah Digital in
Karanganyar. In this study, two independet variables were used, namely the
perceived ease of use and perceived usefulness. The type of research using
questionnaire. The sample in this study was 65 respondents who used the Aplikasi
Pegadaian Syariah Digital at the Pegadaian Syariah Karanganyar. Determination
of sampling using non-probability sampling, precisely using incidental sampling.
The analytical technique used is multiple regression analysis. The questionnaire was
used as a collection material which was analyzed with SPSS version 22 software.
Based on the results of the study, it can be concluded that the analytical test gives
the following results : (1) The perceived ease of use variable (X1) partially has a
significant effect on customer decisions in using the Aplikasi Pegadaian Syariah
Digital, (2) The perceived usefulness (X2) partially has a significant effect on
customer decisions in using the Aplikasi Pegadaian Syariah Digital, (3) The
perceived ease of use and perceived usefulness have a significant effect on customer
decisions in using the Aplikasi Pegadaian Syariah Digital.
Keywords : Perceived ease of use, Perceived Usefulness, Decision to Use,
Technology Acceptance Model, Aplikasi Pegadaian Syariah Digital

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 PUT p 22
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 84 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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