SKRIPSI PBS
Faktor Yang Memengaruhi Minat Penggunaan E-Money Di Surakarta
ABSTRACT
The era of globalization has changed everything, including changing the order
of the payment system in Indonesia. Currently e-money is growing rapidly in Indonesia
but is not followed by the development of e-money users. E-money users in Indonesia
are still considered low, this is because there are still many people who use cash. This
study aims to examine the effect of UTAUT 2 factors such as performance expectancy,
effort expectancy, social influence, facilitating conditions, hedonic motivation, price
values and habits on people's interest in using e-money. The method used in this
research is multiple linear regression. The population in this study was the people of
Surakarta with a sample of 102 respondents. The results showed that effort expectancy,
hedonic motivation, price values and habits affect the interest in using e-money.
Meanwhile, performance expectations, social influence and facilitating conditions have
no effect on the interest in using e-money.
Keywords : UTAUT2, Performance Expectancy, Effort Expectancy, Social Influence,
Facilitating Condition, Hedonic Motivation, Price Value, Habit, Interest.
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