SKRIPSI PBS

Pengaruh Promosi, Kualitas Produk, Citra Lembaga Terhadap Keputusan Nasabah Memilih Tabungan Emas Pegadaian Syariah Solobaru

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ABSTRAK

Gold Savings is a buying and selling service with safekeeping facilities that
allowed public to invest in precious metals easily, safely, and reliably. Gold
Savings based on data has increased every year. This study aims to determine
what factors that influence to customer's decision to choose Gold Savings. Among
them are tested in three variables of Promotion, Product Quality, and
Institutional Image on the customer's decision to choose Gold Savings at the Solo
Baru Syariah Pawnshop. The population in this study were gold savings
customers. In this study, the data was obtained by distributing questionnaires to
the Gold Savings Customers of the Solo Baru Syariah Pawnshop by using a
random sampling technique with a sample of 100 respondents.
This study used a quantitative method with multiple linear regression
analysis technique which is preceded by an instrument test, then a classical
assumption test and processed using the IBM SPSS Statistic 22.00 program.
Based on the researcher analysis that promotion had a positive and significant
effect on customer decisions to choose gold savings, product quality had a
positive and significant effect on customer decisions to choose gold savings. The
image of the institution has a positive and significant effect on customer's decision
to choose gold savings.
Keywords: Promotion, Product Quality, Institutional Image, Gold Savings

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 GAL p 22

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 113 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Galuh Resti Setyani

Versi lain/terkait

Lampiran Berkas

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