Image of PENGARUH PENGGUNAAN MEDIA SOSIAL, CITRA MEREK, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK EMINA GLOSSY STAIN (Studi pada Generasi Z di Soloraya)

SKRIPSI MBS

PENGARUH PENGGUNAAN MEDIA SOSIAL, CITRA MEREK, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK EMINA GLOSSY STAIN (Studi pada Generasi Z di Soloraya)

ABSTRACT

The development of information technology has an impact on all aspects of
business, giving rise to very tight competition. One aspect of business that
experiences intense competition is the cosmetics sector. Cosmetics are women's
products for daily needs. The use of cosmetics is not only to beautify oneself, but also
to increase self-confidence in appearance and maintain healthy skin. The purpose of
this research is to determine the influence of the use of social media, brand image,
and halal labels on purchasing decisions for Emina Glossy Stain products studied in
Generation Z in Soloraya.
This research uses quantitative research methods. This research was
conducted using primary and secondary data. The sample used in this research was
100 respondents. The sampling technique uses non-probability sampling with the
accidental sampling method. Data collection techniques were carried out using
questionnaires. Meanwhile, the data analysis techniques used are instrument tests,
classical assumption tests, model determination tests, multiple linear regression
analysis and t tests with the help of the SPSS 22 application. The results of this
research show that partially the social media use variable has a positive and
significant effect on purchasing decisions, the brand image variable has a positive
and significant effect on purchasing decisions, and the halal label variable has a
positive but not significant effect on purchasing decisions.
Keywords: use of social media, brand image, halal label, and purchasing decisions.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 112 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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