Image of PENGARUH PROMOSI, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SUSU KENTAL MANIS INDOMILK DI KECAMATAN TERAS BOYOLALI

SKRIPSI MBS

PENGARUH PROMOSI, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SUSU KENTAL MANIS INDOMILK DI KECAMATAN TERAS BOYOLALI

ABSTRACT

This research aims to determine the influence of the marketing mix consisting
of promotion, product quality and brand image on purchasing decisions for Indomilk
sweetened condensed milk products in Teras Boyolali sub-district. This research uses
quantitative descriptive methods with the population being all people who have
purchased Indomilk sweetened condensed milk in Teras Boyolali District. The
sample for this research was taken from 100 respondents. The sampling technique uses
convenience sampling. The dependent variable (Y) is the purchasing decision.
Independent variables (X) include: promotion (X1), product quality (X2), and brand
image (X3). The data analysis method used is a multiple linear regression analysis
model with data processing using SPSS version 21. The results of the research show
that simultaneously or partially the three variables promotion, product quality and
brand image have a significant effect on purchasing decisions for Indomilk
sweetened condensed milk products.
Keywords: promotion, product quality, brand image, and purchasing decisions

Ketersediaan

Tidak ada salinan data

Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 DAN p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 137 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar