PENGARUH PERSEPSI HARGA, CITA RASA, DAN PROMOSI MEDIA SOSIAL TERHADAP MINAT BELI ULANG KONSUMEN BROWNIES SUSU BOYOLALI (BROSULI)

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PENGARUH PERSEPSI HARGA, CITA RASA, DAN PROMOSI MEDIA SOSIAL TERHADAP MINAT BELI ULANG KONSUMEN BROWNIES SUSU BOYOLALI (BROSULI)

Anisa Fitri Damayanti - Nama Orang; Annida Unnatiq Ulya - Nama Orang;

ABSTRACT

This study aims to analyze: ((1) The impact of price perceptions on Brosuli
consumers' desire to repurchase, (2) The effect of product taste on Brosuli
consumers' intention to repurchase, (3) The effect of promotional activities on
Brosuli consumers' desires to buy back.The method used in this research is the use
of questionnaires as a means of collecting data which will be analyzed later.
In this study, data was collected through the use of a questionnaire and then
analyzed using SPSS software version 23. The population that was the focus of the
study were individuals who were at least 17 years old and had purchased Brosuli
products at least once, with the research location being in the Boyolali community.
The sampling method used is Non-Probability sampling with the application
of Quota sampling technique. The number of participants in the sample was 102
individuals. In analyzing the data, the approach taken included testing the research
instrument, testing the classical assumptions, checking the accuracy of the model,
analyzing descriptive statistics, multiple regression analysis, and other relevant
tests.
The findings from this study indicate that (1) there is a significant influence
between price perceptions and the intention of Brosuli consumers to repurchase,
(2) there is a significant relationship between the taste and the intention of Brosuli
consumers to repurchase, and (3) there is a significant impact significantly from
promotional efforts on the interest of Brosuli consumers to make repeat purchases.
Keywoard : Perceived Price, Taste, and Promotion, Againts Consumer Repurchase
intention.

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Informasi Detail

Judul Seri: -
No. Panggil: 2X6.3 ANI p 23
Penerbit: SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023
Deskripsi Fisik: 21 cm, 116 halaman
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 2X6.3
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Manajemen Bisnis Syariah
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Anisa Fitri Damayanti

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Lampiran Berkas

BAB I_195211315

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