SKRIPSI MBS

Pengaruh Citra Merek, Kualitas Produk dan Persepsi harga terhadap keputusan pembelian Lipstik viva pada wanita di Kota Surakarta

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ABSTRACT

This study aims to analyze the effect of the brand image, product quality and
price perception on the purchase decision of Viva Lipstick in women. The
population in this study is a customer domiciled in Surakarta. The sample in this
who buy and use Llipstick Viva products. Respondents used in study amounted to
100. Data analyzed using IMB SPSS Statistic software version 24. This research
method is a quantitative research method. The data analysis method used test t. The
results pf the research show that : (1) The brand image has an effect on the purchase
decision of Viva Lipstick. (2) Product quality has an effect on the purchase decision
of Viva Lipstick. (3) Price perception has an effect on the purchase decision of Viva
Lipstick.
Keywords : Brand image, Product quality, Price perception, Purchase decision

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 FIR p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 86 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Fira Angga Sari

Versi lain/terkait

Lampiran Berkas

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