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ANALISIS ANTESEDENT WILINGNESS TO PAY ATAS PELAYANAN KRLJURUSAN SOLO - JOGJA

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ABSTRACK

This research aims to test the willingness to pay analysis for KRL services
for the Solo-Jogja Department. The data that the authors used in this study were
primary data obtained by distributing questionnaires to a number of customers who
had used the Solo-Jogja Department of KRL services. The sampling technique was
carried out using Non-Probability Sampling which resulted in a sample of 100
respondents. The analytical tool used in this research is the multiple linear
regression test using SPSS version 23.
The results of this regression test show that the responsive, assurance,
empathy and satisfaction variables have a positive and significant effect, but the
product and people variables do not have a positive and significant effect on
willingness to pay. Meanwhile, the tangible and reliability variables do not have a
positive or significant effect on the willingness to pay for the Solo-Jogja KRL route.
Keywords: Antasedent, willingness to pay.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 ISM a 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 92 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ismi Elok Ramadhani

Versi lain/terkait

Lampiran Berkas

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