Image of PENGARUH NILAI PELANGGAN, KUALITAS PELAYANAN DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN BEE ADVERTISE STORE

SKRIPSI MBS

PENGARUH NILAI PELANGGAN, KUALITAS PELAYANAN DAN KEDEKATAN EMOSIONAL TERHADAP LOYALITAS PELANGGAN BEE ADVERTISE STORE

ABSTRACT

This study aims to determine that customer value, service quality and
emotional closeness can affect customer loyalty. This study used a questionnaire
as data collection material, which was analyzed with the help of IBM SPSS
version 25 software. The population in this study were Bee Advertise Store
customers who had purchased more than one product. The sampling technique
was carried out using accidental sampling with a total sample of 109 people.
Data analysis techniques used research instrument tests, classical assumption
tests, model accuracy tests, multiple regression analysis tests, and t tests.
The results of this study indicate that customer value, service quality and
emotional closeness have a significant effect on customer loyalty.
Keywords: customer value, service quality, emotional closeness and customer
loyalty

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 BAC p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 81 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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