SKRIPSI MBS

PENGARUH ISLAMIC BRANDING, HALAL AWARENESS DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAFI DI KARANGANYAR

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ABSTRACT

This study aims to determine and analyze whether there is an influence between Islamic
Branding, Halal Awareness and Celebrity Endorser on Purchasing Decisions for Safi
Products for people in Karanganyar.
The research method used is a quantitative method. The sampling technique used is
nonprobability sampling with purposive sampling method. This study used a
questionnaire as an online data collection material with the population of
Karanganyar Regency. The sample used was 100 respondents who had purchased Safi
products,with multiple linier regression analysis assisted by the SPSS version 22 data
processing application.
The results of the study provide information that Islamic Branding and Celebrity
Endorsers have a positive and significant effect on purchasing decisions for Safi
products. Meanwhile, Halal Awareness has no positive and significant effect on
purchasing decisions for Safi products.
Keywords: Islamic Branding, Halal Awareness, Celebrity Endorser, Purchasing
Decision

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.3 LIS p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 100 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Lisa Meiliyawati

Versi lain/terkait

Lampiran Berkas

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