SKRIPSI MBS

Pengaruh Desain Kemasan, Kualitas Produk, dan Brand Ambassador Terhadap Keputusan Pembelian Produk Biskuit Oreo Blackpink

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ABSTRACT

The purpose of this study is to analyze the influence of packaging design,
product quality, and brand ambassador on purchasing decisions for biscuit product
of Oreo Blackpink. The population in this study is Blackpink enthusiast (BLINK).
The sample in this study is Blackpink enthusiasts (BLINK) who have made
purchases of Oreo Blackpink. The respondents used in this study amounted to 120.
The data analysis method used is multiple linear regression. The data was analyzed
using IBM SPSS statistical software version 23.
This research method is quantitative research. The results showed that: (1)
Packaging design has a positive and significant effect on purchasing decisions. (2)
Product quality has a positive and significant effect on purchasing decisions. (3)
Brand Ambassador has a positive and significant effect on purchasing decisions.
Keywords: Packaging Design, Product Quality, Brand Ambassador, Purchasing
Decision

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.3 CHA p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 106 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Chairina Mazaya

Versi lain/terkait

Lampiran Berkas

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