SKRIPSI MBS

Pengaruh Brand Image, Lifestyle, dan Word of Mouth Terhadap Keputusan Pembelian Samsung Smartphone di Matahari Singosaren Surakarta

---

ABSTRACT

The aim of this research is to analyze the influence of brand image, lifestyle,
and word of mouth on purchasing decisions for Samsung smartphones in
Singosaren Surakarta. The population in this research is Samsung smartphone
consumers. The sample in this research was Samsung smartphone consumers at the
smartphone buying and selling center, namely at Matahari Singosaren Surakarta.
The number of respondents used in this research was 100. The sampling technique
used non-probability sampling with purposive sampling. Data were analyzed using
IBM SPSS statistical software version 23.
This research method is quantitative research. The data analysis method used
is multiple linear regression. The research results show that: (1) Brand image has
a positive and significant effect on purchasing decisions. (2) Lifestyle has a positive
and significant effect on purchasing decisions. (3) Word of mouth has a positive
and significant effect on purchasing decisions.
Keywords: Brand Image, Lifestyle, Word Of Mouth, Purchase Decision

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 may P 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 103 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Maydina Rizka Amalia

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar