SKRIPSI MBS

Pengaruh Promosi, Brand Image dan Kualitas produk terhadap keputusan pembelian Sepatu Converse

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ABSTRACT

This study aims to determine the effect of promotion, brand image and
product quality on purchasing decisions on Converse shoes for generation Z in
Sragen Regency. This research is quantitative. The population in this study is
generation Z who know and have bought Converse shoes and live in Sragen
Regency. The sampling technique used was purposive sampling with 100
respondents. Data collection method through distributing questionnaires. Data
analysis in this study used Multiple Regression Analysis which was processed
through SPSS 23 software.
The results of this study indicate that: 1) promotion has a positive and
significant effect on purchasing decisions. 2) brand image has a positive and
significant effect on purchasing decisions. 3) product quality has a positive and
significant effect on purchasing decisions.

Keywords: Promotion, Brand Image, Product Quality, Purchase Decision

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 ADA p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 108 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Adam Setiaji

Versi lain/terkait

Lampiran Berkas

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