Image of Pengaruh Harga, Fasilitas, dan Kenyamanan lokasi terhadap Keputusan pembelian konsumen pada Bento Kopi di Pucangan Kartasura Sukoharjo

SKRIPSI MBS

Pengaruh Harga, Fasilitas, dan Kenyamanan lokasi terhadap Keputusan pembelian konsumen pada Bento Kopi di Pucangan Kartasura Sukoharjo

ABSTRACT

This research aims to determine the influence of price, facilities and
location convenience on the decision to purchase Bento Coffee in Pucangan

Kartasura Sukoharjo. The sampling technique in this research uses a non-
probability sampling method with a purposive sampling technique. with a sample

size of 100 respondents. The population in this research is consumers at Bento
Coffee in Pucangan Kartasura Sukoharjo. The data collection technique was
carried out by distributing questionnaires which were distributed online in the form
of a Google form. Data analysis techniques in this research are using instrument
tests (validity test and reliability test), classical assumption tests (normality test,
multicollinearity test, and heteroscedasticity test), model accuracy tests (F test and
R2 test), multiple linear analysis, and hypothesis (t test), with the help of IBM SPSS
version 26 software.
The results of this research show that (1) price has a positive and significant
effect on purchasing decisions (2) facilities have a negative and insignificant effect
on purchasing decisions, (3) location convenience has a positive and significant
effect on purchasing decisions. This research was conducted in the Sukoharjo area,
precisely at the Bento Kopi shop which is located near the UIN Raden Mas Said
Campus, Dusun IV, Pucangan, Kec. Kartasura, Kab. Sukoharjo, Central Java.
In this research, price has the most dominant positive and significant
influence. This means that the more balanced the relationship between price and
quality offered, the greater the influence on consumer purchasing decisions at
Bento Kopi. Apart from that, facilities have the lowest positive and significant
influence in this research. Therefore, it is necessary to pay more attention to the
completeness of the facilities.
Keywords: Price, Facilities, Location Convenience, Purchasing Decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 YAY p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 128 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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