Image of Pengaruh Personal Branding, Harga, dan Sosial Media Instragram Terhadap Keputusan Pembelian Produk Bittersweet By Najla

SKRIPSI MBS

Pengaruh Personal Branding, Harga, dan Sosial Media Instragram Terhadap Keputusan Pembelian Produk Bittersweet By Najla

ABSTRACT

This research aims to determine the influence of: 1) personal branding on
the decision to purchase bittersweet by Najla products; 2) price on the decision to
purchase bittersweet by Najla products; and 3) social media on the decision to
purchase bittersweet by Najla products. The research method uses a quantitative
approach. The population of this study were customers of Bittersweet at the Najla
Tasikmadu branch in Karanganyar. The sampling technique uses non-probability
sampling with purposive sampling. The number of samples used was 120.
The variables used in this research are personal branding, price, and
social media as independent variables, and purchasing decisions as the dependent
variable. The data analysis technique uses multiple linear regression analysis
with the help of IBM SPSS version 23 software.
The research results show that personal branding has a positive and
significant effect on purchasing decisions for Najla products. Price has a negative
effect on the decision to purchase bittersweet Najla products. Special media has a
positive and significant influence on purchasing decisions for bittersweet Najla
products. This is of course an opportunity for the next generation to create new
innovations and new trends so that their businesses can develop, of course with
the right strategy.
Keywords: personal branding, price, social media, and purchasing decisions

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ANN p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 107 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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