SKRIPSI MBS

PENGARUH SALES PROMOTION, HEDONIC SHOPPING MOTIVATION, DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING CUSTOMER TIKTOKSHOP PADA GENERASI Z

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ABSTRACT

The purpose of this study is to determine the impact of sales promotion, hedonic
shopping motivation and shopping lifestyle on Impulse Buying on Tiktok Shop in
Generation Z Surakarta. Purposive sampling methods are used in quantitative
research methodology. The Likert scale is the data analysis method used. The data
source used in this study was primary data, which was analyzed using the IBM
SPSS 20.0 program. A questionnaire was used to collect the data, and the sample
size for the study was 110 respondents. The findings of this study show that hedonic
shopping motivation and shopping lifestyle have a significant impact in influencing
impulse buying. Meanwhile, the sales promotion variable has no effect on the
possibility of impulse buying.
Keywords: Sales Promotion, Hedonic Shopping Motivation, Shopping Lifestyle,
Impulse Buying

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 EKA p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 118 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

EKA NOVIA AGUSTINA

Versi lain/terkait

Lampiran Berkas

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