SKRIPSI MBS

Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Berbasis Media Sosial Terhadap Keputusan Pembelian Sepatu Kulit Handmade Merek Friends

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ABSTRACT

This study aims to determine the effect of perceived price, product quality,
and social media-based promotions on purchasing decisions for Friends brand
handmade leather shoes. Sampling in this study used a purposive sampling
technique with 100 respondents with the criteria of having bought at least once,
seeing product advertisements on social media.
This study used a quantitative method using an online questionnaire or
google form as data collection material which was analyzed with the help of SPSS
version 22 software. In this study, there were two variables used, namely
independent and dependent. Where the independent variables include: price
perception (X1), product quality (X2), social media-based promotions (X3), then
for the dependent variable is the purchase decision (Y).
The results of this study indicate that the variable price perception, product
quality, social media-based promotions have a positive and significant influence on
the purchasing decision of Friends brand handmade leather shoes.
Keywords: Price Perception, Product Quality, Social Media Based Promotion,
Purchasing Decisions.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 RAH p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 100 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat Isnaini

Versi lain/terkait

Lampiran Berkas

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