SKRIPSI MBS

PENGARUH KUALITAS PELAYANAN , CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA EXPEDISI JNE EXPRESS DI KOTA SURAKARTA

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ABSTRACT

The formulation of the problem and the purpose of the study is to see how the
influence of service quality, customer relationship management, and brand image on
consumer decisions in using JNE Express Surakarta City services partially and
simultaneously. This study is a quantitative study, using primary data through the
distribution of questionnaires to 102 respondents using the Accidental sampling.
method. The data analysis used in the study was multiple linear regression analysis with
SPSS 2023 analysis tool.
The results showed that service quality, customer relationship management, and
brand image had a significant and positive effect on the decision to use JNE Express
Surakarta City services.

Keywords: Service Usage Decision, Service Quality, Customer relationship
management (CRM), Brand Image

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Ketersediaan

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Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 FIR p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 141 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

FIRDA AINI AZIZAH

Versi lain/terkait

Lampiran Berkas

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