Image of ANALISIS PENGARUH STORE ATMOSPHERE, LOCATION DAN LIFE STYLE TERHADAP KEPUTUSAN PEMBELIAN DI WARMINDO BENK - BENK KARTASURA (Studi Pada Gen - Z di Kartasura)

SKRIPSI MBS

ANALISIS PENGARUH STORE ATMOSPHERE, LOCATION DAN LIFE STYLE TERHADAP KEPUTUSAN PEMBELIAN DI WARMINDO BENK - BENK KARTASURA (Studi Pada Gen - Z di Kartasura)

ABSTRACT

The aim of this research is to determine the influence of: 1) Store Atmosphere on
purchasing decisions, 2) Location on purchasing decisions, 3) Life Style on
purchasing decisions. The population in this research is generation-Z consumers
from the Kartasura society who have made purchases at Warmindo Benk-Benk.
The sampling technique in this research used a non-probability sampling method.
The sample taken in this research was 100 respondents. The data analysis
technique uses classical assumption tests, descriptive and multiple linear
regression analysis with the help of the SPSS version 21 application. The results
of this research partially show that Store Atmosphere, Location and Life Style
have a positive and significant effect on purchasing decisions.
Keywords : Store Atmosphere, Location, Life Syle,Buying Decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 LIA a 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 126 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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