SKRIPSI MBS

Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Mixue Di Surakarta

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ABSTRACT

This study aims to determine the Factors that Influence the Mixue
Purchasing Decision in Surakarta. This research was conducted in 5 districts in
Surakarta, namely Laweyan, Jebres, Pasar Kliwon, Serengan and Banjarsari.
This type of research is quantitative research. This research uses primary
data. The sample of this study was 130 respondents who were taken from
consumers who had bought Mixue. The sampling technique used in this study was
non probability sampling with purposive sampling technique.
The results of the study indicate that the results of 24 variables analyzed
by the factor analysis method are factors that influence the Mixue purchasing
decision. These factors consist of 6 factors, namely psychological factors, social
factors, price factors, product factors, brand awareness factors, and location
factors strongly influence consumers in the Mixue purchasing process.
Keywords: Purchasing Decisions, Psychological Factors, Social Factors, Price
Factors, Product Factors, Brand Awareness Factors, and Location Factors.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 FAU a 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 110 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Fausan Dipta Nugroho

Versi lain/terkait

Lampiran Berkas

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