SKRIPSI MBS

PENGARUH FLASH SALE DAN TAGLINE BONUS DADAKAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LAZADA DI SOLO RAYA

---

ABSTRACT

This research aims to determine the influence of Flash Sales and surprise
bonus Taglines on purchasing decisions of Lazada consumers in Solo Raya. This
type of research uses quantitative methods, with data collection instruments in the
form of questionnaires. In determining the sample the purposive sampling method.
There were 96 respondents with consumer criteria who processed the data obtained
by researchers using the SPSS version 23 program. Data analysis in this research
uses multiple linear regression techniques. The research results show the influence
of Flash Sale (X1) and Tagline (X2) on purchasing decisions. This is shown by the
t test results for the Product Quality variable (X1) of 7.233, and for the Price
variable (X2) of 2.221. Simultaneously (together) Flash Sale and Tagline have a
significant effect on purchasing decisions (Y) by 68.2%. Meanwhile, the remaining
31.8% was obtained by other factors not examined in this study.
Keywords: Flash Sale, Tagline, Purchase Decision

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 MMU p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 78 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

M Munif Ilyas

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar