SKRIPSI MBS

Pengaruh Brand image, kualitas produk dan hedonisme terhadap minat beli produk Vespa di Surakarta

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ABSTRACK

The aim of this research is to analyze the influence of brand image, product quality
and hedonism on interest in purchasing Vespa products in Surakarta. This research aims
to determine the influence of brand image, product quality and hedonism on interest in
buying Vespa products in Surakarta. The number of respondents used in this research was
119. The sampling technique used non-probability sampling with purposive sampling.
Data were analyzed using IBM SPSS Statistics version 23 software.
This research method is quantitative research. The data analysis method used is
multiple linear regression. The results of this research show that: (1) Brand Image has a
positive and significant effect on Interest in Buying Vespa Products in Surakarta (2)
Product Quality has a positive and significant effect on Interest in Buying Vespa products
in Surakarta. (3) Hedonism has a positive and significant effect on interest in purchasing
Vespa products in Surakarta.
Keywords: Brand Image, Product Quality, Hedonism, Purchase Interest

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 ALF p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 100 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Alfi Azizah Nur Hasanah

Versi lain/terkait

Lampiran Berkas

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