SKRIPSI PBS
Strategi Fundraising Dana Zakat, Infaq, dan Shadaqah (ZIS) pada Lazisnu Kabupaten Sragen (Studi pada Lazisnu Kabupaten Sragen)
ABSTRACT
The aim of this research is to determine "Fundraising Strategy for Zakat, Infaq and
Sadaqah (ZIS) at LAZISNU in Sragen Regency (Study at LAZISNU Sragen
Regency)". This research uses qualitative research methods with a descriptive
approach. The data source used is primary data. Data collection techniques use
interview and documentation techniques. Data analysis techniques include data
reduction, data presentation and drawing conclusions.
The results of this research are that LAZISNU Sragen Regency's fundraising
strategy in collecting zakat, infaq and shadaqah (ZIS) funds is carried out using
two methods, namely a direct method (direct fundraising) and an indirect method
(indirect fundraising). Collecting zakat funds directly, namely LAZISNU Sragen
socializing with the people of Sragen Regency. LAZISNU Sragen collects zakat
funds indirectly by using social media such as the web, Instagram, Facebook,
WhatsApp and other social media. The collection of zakat, infaq and shadaqah
funds is mostly obtained from agencies, entrepreneurs and the people of Sragen. In
facilitating the management of zakat, infaq and shadaqah funds, LAZISNU Sragen
Regency is assisted by the SIMBA application (BAZNAS Information System). The
supporting factors for the fundraising strategy are good human resource
management, high community enthusiasm and management discipline. Meanwhile,
the obstacles faced by LAZISNU Sragen include the large number of zakat
management institutions, lack of public awareness, and internal problems at
LAZISNU itself.
Keywords: Fundraising
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