SKRIPSI PBS
Faktor - Faktor Yang Mempengaruhi Keputusan Berinvestasi Saham Syariah Pada Generasi Milenial di Kabupaten Sukoharjo
ABSTRACT
This study aims to determine the effect of investment motivation, perceived
return, and perceived risk on the decision to invest in syariah stocks in the
millennial generation in Sukoharjo area. This research uses quantitative methods.
Data collection was carried out using non probability sampling with a sample size
of 100 respondents. This study uses the Multiple Linear Regression Analysis method
and data processing using SPSS 23.
According to the results of this study, it shows that the investment motivation
variable has a significant effect on the decision to invest in syariah stocks, the
perceived return variable has a significant effect on the decision to invest in syariah
stocks, while the risk perception variable has a significant effect on the decision to
invest in syariah stocks.
Keywords: investment motivation; return perception; risk perception
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