SKRIPSI PBS

Analisis Strategi Pemasaran Produk Tabungan Emas Guna Menarik Minat Nasabah Di Pegadaian Syariah Cabang Solo Baru

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ABSTRACT

This research motivated by the ability of Pegadaian Syariah Solo Baru
Branch in marketing Gold Savings products so as to increase the number of
customers. marketing Gold Savings products so as to increase the number of
customers. Research This research aims to find out the role of Pegadaian Syariah
Solo Baru Branch in encouraging customers' encouraging customer interest in
using gold savings products and to find out the marketing strategy for gold
savings products. know the marketing strategy on gold savings products. This
research is qualitative research located at Pegadaian Syariah Solo Baru Branch.
To collect the necessary data the author uses the observation method, interviews
and documentation. Data analysis techniques are data collection, data reduction,
data presentation and drawing conclusions, data, presenting data and drawing
conclusions.
The result of this research The role of Pawnshop Syariah Solo Baru
Branch in encouraging customer interest in using gold savings products, namely
using gold savings products, namely by looking for new prospects by conducting
an open table with the aim of establishing a good relationship with customers and
prospective customers and crossing customers. customers and prospective
customers and cross selling, namely by offering gold savings products when
customers transactions at the Solo Baru Branch Pegadaian Syariah outlet,
offering gold savings products to paid-off customers. gold savings products to
pawn customers or inactive customers. Meanwhile, the marketing strategy carried
out to increase the number of customers gold savings products at Pegadaian
Syariah Solo Baru Branch, namely using the 7P marketing mix, namely; product
strategy, price, place, promotion, people, process and physical evidence of the
company that has been running well.
Keywords: marketing strategy, gold savings, sharia pawnshop.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 RIZ a 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 109 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rizki Agus Tria

Versi lain/terkait

Lampiran Berkas

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