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KEPUTUSAN NASABAH DALAM MENABUNG DI BAITUL MAAL WAT TAMWIL (BMT) HIRA KANTOR CABANG SAMBUNGMACAN KABUPATEN SRAGEN

ABSTRACT

The purpose of this study was to find out factors marketing mix (product,
price, place, promotion, people, physical evidence, process) can influence the
community in saving at BMT Hira Office Sambungmacan. The research method
used in to use quantitative questioner as data collection material and then analyzed
using the SPSS 25 application. The population in this research is all customers at
BMT Hira office Sambungmacan, 1072 customers. And the samples in this study
were 100 respondent who were customers of BMT Hira office Sambungmacan.
The results show that the marketing mix has a significant influence.
Structured customer decisions in saving. It can be seen from the simple linier
regression Y = 4,632 + 0,27 X1 + (- 0,046) X2 + (- 0,147) X3 + 0,247 X4 + 0,303
X5 + 0,566 X6 + (- 0,033) X7. There are 4 variable namely product, promotion,
people, physical evidence that significant positive effect and there are 3 variables
namely price, place, process that significant negative effect. Proven bt the t test
which has a significant smaller value of 0,05. Marketing mix contribution to
customer decisions in saving at BMT Hira office Sambungmacan brancg by 97%,
which is indicated by the value of the coefficient of determination (R) one of 0,978.
This means that if the products at BMT Hira areof better quality, price are in line
the customer income, promotion are carried out well, and other variables are
carried out as well as possible, then customers decisions will also increase.
Keywords : Marketing mix, Saving, Customer Decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 SAL k 23
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 128 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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