SKRIPSI PBS

Pengaruh Literasi Keuangan dan Theory Of Planned Behavior Terhadap Keputusan Nasabah Memilih Bank Syariah Pada Masyarakat Karanganyar

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ABSTRACT

The Head of OJK said that Karanganyar Regency is slowly making
progress. Judging from the number of Islamic banking offices in Solo Raya, there
are now 13 branch offices and 29 sub-branch offices of Islamic Commercial Banks.
In addition, there are 10 Islamic People's Financing Banks and 5 Islamic business
units. However, given the large number of Islamic banking institutions in Indonesia,
one of which is located in Central Java Province, especially in Karanganyar
Regency, the fact that people have good insight into banking does not compensate.
One of the things that affects this is the lack of awareness and active role of the
community to obtain information about Islamic banking institutions.
This study aims to determine the effect of financial literacy, attitudes,
subjective norms and behavioral control on customer decisions to choose Islamic
banks in Karanganyar society. The data used is primary data derived from
questionnaires and secondary data derived from books, journals, magazines, home
pages, and the internet. The population in this study were Karanganyar Regency
residents who already used Islamic banks.

The sampling technique used is non-probability sampling using
purposive sampling method. The number of samples in this study were 100
respondents. This study uses quantitative methods and the data analysis techniques
used are multiple linear regression analysis and hypothesis testing (t) using SPSS
version 2.5.
Based on the test results with the t test, it shows that financial literacy has
a significant effect on the decision to choose an Islamic bank as evidenced by its
significance value of 0.001 < 0.05, attitudes have no significant effect on the
decision to choose an Islamic bank as evidenced by the significance value of 0.183
> 0.05, subjective norms have a significant effect on the decision to choose an
Islamic bank as evidenced by its significance value of 0.001 < 0.05, and behavioral
control has no significant effect on the decision to choose an Islamic bank as
evidenced by its significance value of 0.149 > 0.05. .
Keywords: Financial Literacy, Attitude, Subjective Norm, Behavior Control

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 VIN p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 133 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina Irnawati

Versi lain/terkait

Lampiran Berkas

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