Pengaruh Kualitas Layanan terhadap Loyalitas Nasabah pada Bank Syariah Indonesia dengan Kepuasan sebagai Variabel Moderasi (Studi Pengusaha Mikro Perempuan di Kabupaten Sukoharjo)

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

SKRIPSI PBS

Pengaruh Kualitas Layanan terhadap Loyalitas Nasabah pada Bank Syariah Indonesia dengan Kepuasan sebagai Variabel Moderasi (Studi Pengusaha Mikro Perempuan di Kabupaten Sukoharjo)

Putri Novita Sari - Nama Orang; Melia Kusuma - Nama Orang;

ABSTRACK

This study aimed to determine how powerful the influence of Service Quality
is on Customer Loyalty at Islamic Commercial Banks with Satisfaction as a
Moderating Variable. The data collection method used in this study is the
distribution of questionnaires to female micro entrepreneur customers in Sukoharjo
Regency. The populations were female micro-entrepreneurs in Sukoharjo Regency.
The samples are 96 respondents with non-probability sampling technique. The data
analysis technique used SEM (Structural Equation Modeling), by testing the outer
model, inner model, and testing hypothesis.
The results of the research showed that physical evidence moderated by
satisfaction with customer loyalty at Syaria Bank of Indonesia has a positive and
significant effect of 7.303. Reliability is moderated by satisfaction with loyalty
customers at Sharia Bank of Indonesia had a positive and significant effect of
10,894. Responsiveness moderated by satisfaction with customer loyalty at Syaria
Bank of Indonesia had a positive and significant effect of 11.005. Guarantee
moderated by satisfaction on customer loyalty at Syaria Bank of Indonesia had a
positive and significant effect of 12.029 and moderated empathy satisfaction with
customer loyalty at Syaria Bank of Indonesia had a positive and significant effect
of 15,001. The five variables were able to moderate (strengthen)
Keywords: Service Quality, Customer Satisfaction, Customer Loyalty

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri: -
No. Panggil: 2X6.1 PUT p 23
Penerbit: SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023
Deskripsi Fisik: 21 cm, 112 Halaman
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 2X6.1
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Perbankan Syariah
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Putri Novita Sari

Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas

BAB I_195231025

Komentar

Anda harus masuk sebelum memberikan komentar