SKRIPSI PBS

Analisis Pengaruh Kualitas Pelayanan, Kepuasan Nasabah, dan Religiusitas Terhadap Loyalitas Nasabah Bank Syariah Indonesia di Wonogiri

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ABSTRACT

The growth of Islamic banking in Indonesia has a positive status, the penetration
of the Islamic banking market is relatively small when compared to the penetration of the
conventional banking market. Islamic banking institutions in Indonesia are still
incorporated in the conventional banking system, which indicates that the establishment
of Islamic banks is still focused on expanding the conventional bank market. The low
contribution of Islamic banks in national banking indicates low customer loyalty to
Islamic banks. There are several factors that affect customer loyalty to Islamic banks
including service quality, customer satisfaction, and religiosity. This study limits the
scope to the factors that affect the loyalty of Bank Syariah Indonesia customers in
Wonogiri so this research remains focused and does not expand the limited discussion.
This study aims to determine the effect of service quality, customer satisfaction,
and religiosity on customer loyalty of Bank Syariah Indonesia in Wonogiri. This type of
research is quantitative research. The population in this study is customers of Bank
Syariah Indonesia in Wonogiri. In sampling using non-probability sampling techniques
with purposive sampling with a sample of 98 respondents. The analysis technique used is
multiple linear regression with SPSS Version 26.0 tool.
From the results of the study, it can be concluded that by testing the hypothesis of
service quality factors have a positive and significant effect on customer loyalty.
Customer satisfaction factors have a positive and significant effect on customer loyalty.
However, the factor of religiosity does not have a positive and significant effect on the
decision to use.

Keywords: Service Quality, Customer Satisfaction, Religiosity, Customer Loyalty.

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 RAM a 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 102 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ramadhanti Sekar Kinasih

Versi lain/terkait

Lampiran Berkas

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