Image of PENGARUH ISLAMIC BRANDING, DIGITAL MARKETING DAN RISIKO REPUTASI TERHADAP MINAT MENABUNG MASYARAKAT PADA BANK SYARIAH INDONESIA DI KARANGANYAR

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PENGARUH ISLAMIC BRANDING, DIGITAL MARKETING DAN RISIKO REPUTASI TERHADAP MINAT MENABUNG MASYARAKAT PADA BANK SYARIAH INDONESIA DI KARANGANYAR

ABSTRACT

This study aims to determine the effect of Islamic Branding, Digital
Marketing, and Reputational Risk on Public Interest in Saving at Bank Syariah
Indonesia in Karanganyar. The people of Karanganyar in this study are focused
on people who are over 17 years old or who already have a KTP and are
Muslims.
The type of research used is quantitative research. The population in this
study were people in Karanganyar aged 17 years and over who already had
KTP and were Muslims. The sampling technique in this study used purposive
sampling. The sample size was 100 respondents. Data was collected via google
form in the form of a questionnaire. The variables in this study were tested using
SPSS version 25.
The results showed that the Islamic Branding (X1) variable had an effect
on saving interest (Y) with a significance value of 0.000 < 0.05 and a t value and
t table of 5.191 > 1.984, Digital Marketing (X2) had an effect on saving interest
(Y) with a significance value of 0.012 < 0.05 and a t value and t table of 2.575
> 1. 984, and Reputational Risk affects the interest in saving (Y) with a
significance value of 0.000 < 0.05 and the value of t count and t table of 3,800
> 1.984, the conclusion is that the variables of Islamic Branding, Digital
Marketing and Reputational Risk have a significant and significant effect on
Public Interest in Saving at Bank Syariah Indonesia in Karanganyar.
Keywords: Islamic Branding, Digital Marketing, Reputational Risk and Interest
in Saving.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 SAF p 23
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 125 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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