SKRIPSI PBS

Pengaruh Reputasi Dan Islamic Branding Terhadap Keputusan Nasabah Menggunakan Rahn Emas Syariah Di Unit Pegadaian Syariah (UPS) Ngabean

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ABSTRACT

This study aims to determine the effect of reputation and Islamic branding
on customer decisions using Islamic gold rahn at the Ngabean Islamic Pegadaian
Unit (UPS). Customers in this study are focused on customers who are 17 years
and over and use Islamic gold Rahn.
The type of research used is quantitative research. The sampling technique
in this study used purposive sampling. The number of samples used was 100
respondents. Data collection in this study by distributing questionnaires to
customers. Data quality testing using SPSS software version 25.
The results showed that the reputation variable affected customer
decisions using Sharia gold rahn as evidenced by a significance value of 0.045

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 LIN p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 91 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Lintang Galuh Maharani

Versi lain/terkait

Lampiran Berkas

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