SKRIPSI PBS
Pengaruh Fasilitas, Lokasi dan Citra Perusahaan Terhadap Minat Bertransaksi di Mesin ATM Bank Syariah Indonesia (BSI) KCP Purworejo
ABSTRACT
The research aims to determine whether ATM facilities, location and
corporate image have an influence on transaction interests at Sharia Bank
Indonesia’s ATM machine.
The type of this research uses quantitative methods. The research population
is the Purworejo district community. Using a purposive sampling technique of 100
respondents. Data collection is by disseminating the questionnaire. While the data
analysis used was a double linear regression test using the help tool SPSS version
23.
The results of this study show that in part ATM facilities have no influence
on transaction interests in Shariah Bank Indonesia’s ATM machine, whereas the
location and corporate image has a positive and important influence upon
transactions interests at Shariaha Bank Indonesia’s ATM machine.
Keywords: Transaction interests, ATM facilities, location, corporate image
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