SKRIPSI PBS
PENGARUH KEMUDAHAN, KEMANFAAT DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN EWALET DALAM MELAKUKAN TOP UP SHOPEEPAY MELALUI BSI (Studi Kasus Masyarkat Solo Raya)
ABSTRACT
This study aims to analyze the effect of ease, expediency and trust on the
decision to use ewalet in topping up through bsi. this study used quantitative
methods by collecting data through questionnaires that were distributed to the
population. the population in this study is to the people of solo raya. the data
collection techniques used were initial observation and dissemination of
questionnaires. In this study, researchers used Malhotra's theory to determine the
sample, namely each indicator multiplied by 5. In this study it has an indicator of
18 so, 16 x 5 equals 80. So the sample in this study is 80. To analyze the data
obtained, researchers use an application, namely SPSS 20.
The results of this study show: 1. Convenience has a positive and
significant influence on the decision to use ewalet in topping up shopeepay through
BSI in the people of Solo Raya. 2. Expediency has a positive and significant
influence on the decision to use ewalet in topping up shopeepay to the people of
Solo Raya. 3. Trust has a positive and significant effect on the decision to use
ewalet in topping up shopeepay through BSI to the people of Solo Raya. The higher
the value of convenience, usefulness and trust, the higher the value of the decision
to use ewalet in topping up shopeepay through BSI.
Keywords : E-Walet, Top Up
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