Image of PENGARUH PENGETAHUAN PRODUK, CITRA MEREK, DAN RELIGIUSITAS TERHADAP PREFERENSI MENABUNG DI BANK SYARIAH INDONESIA (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta)

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PENGARUH PENGETAHUAN PRODUK, CITRA MEREK, DAN RELIGIUSITAS TERHADAP PREFERENSI MENABUNG DI BANK SYARIAH INDONESIA (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta)

ABSTRACT

This research aims to investigate the influence of product knowledge, brand
image, and religiosity on savings preferences in Bank Syariah. This research adopts
a questionnaires to students of the Faculty of Islamic Economics and Business at
UIN Raden Mas Said Surakarta, with a sample size of one thousand respondents
usingive sampling technique. This research utilizes IBM SPSS Statistics version 23
for multiple linear regression analysis.
The results of the research show that the variables of product knowledge
have a positive and significant influence on savings preferences in Bank Syariah
Indonesia, brand image have a positive and significant influence on savings
preferences in Bank Syariah Indonesia, and religiosity have a positive and
significant influence on savings preferences in Bank Syariah Indonesia
Keyword : Product Knowledge, Brand Image, Religiosity, saving preference,
Bank Syariah Indonesia (BSI)

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 YUL p 23
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 114 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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