SKRIPSI PBS

Pengaruh Iklan, Persepsi Kemudahan, dan Persepsi Manfaat terhadap Minat Masyarakat dalam Menggunakan Aplikasi Dompet Digital LinkAja Syariah (Studi Kasus pada Masyarakat Kabupaten Sukoharjo)

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ABSTRACT

This research aims to find out that the influence of advertising, perceived
convenience and perceived benefits can influence people’s interest in using the
LinkAja Syariah digital wallet application.
The sample collection technique used in this research is purposive
sampling. The number of respondents in this research was 100 respondents with
the criteria being that the people of Sukoharjo Regency were aware of LinkAja
Syariah services. Data analysis techniques used in this research include validity
test, reliability test, normality test, heteroscedasticity test, multicollinearity test,
coefficient of determination test, f test, t test and multiple linear regression analysis
using the SPSS program.
The results of this study show that advertising, perceived convenience and
perceived benefits have a significant and significant influence on people’s interest
in using the LinkAja Syariah digital wallet application. In the advertising f test,
perceived convenience and perceived benefits simultaneously and significantly
influence people's interest in using the LinkAja Syariah digital wallet application.

Keywords: Advertising, Perception of Convenience, Perception of Benefit, Public
Interest

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 NUR p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 112 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Nur Chasanah

Versi lain/terkait

Lampiran Berkas

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