Image of Pengaruh Media Sosial, Citra Merek, Dan Literasi Keuangan Syariah Terhadap Keputusan Bertransaksi Di Bank Syariah

SKRIPSI PBS

Pengaruh Media Sosial, Citra Merek, Dan Literasi Keuangan Syariah Terhadap Keputusan Bertransaksi Di Bank Syariah

ABSTRACT

Sharia Bank is a financial institution based on Islamic Sharia, and is
familiar and has been introduced in lectures by FEBI UIN Raden Mas Said
Surakarta students. For this reason, this research aims to determine the influence
of social media (X1), brand image (X2) and financial literacy Sharia (X3) on the
decision to make transactions using sharia banks for FEBI UIN Raden Mas Said
Surakarta students (Y). because based on researchers and surveys, there are still
many students who have not used sharia banks.
The population of this study were FEBI students at UIN Raden Mas Said
Surakarta. The data in this research was obtained by distributing questionnaires
directly on the UIN Raden Mas Said Surakarta campus which met the criteria as a
sample, namely FEBI students who had used sharia banks as a transaction tool.
This research uses multiple linear regression analysis techniques,
instrument tests and classical assumption tests, then the data is processed using
SPSS version 25.0. The results of this research show that the social media variable
(X1) and the financial literacy Sharia variable (X3) influence the decisions of FEBI
UIN Raden Mas Said Surakarta students in making transactions using sharia
banks. while the brand image variable (X2). It has no effect on the transaction
decisions of FEBI UIN Raden Mas Said Surakarta students with Sharia Bank.
Keywords: Social Media, Brand Image, Financial Literacy, Decisions, Sharia
Banking

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 HAW p 23
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 107 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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