SKRIPSI PBS

PENGARUH LITERASI KEUANGAN, LITERASI DIGITAL DAN CITRA MEREK TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI FLIP PADA MASYARAKAT SURAKARTA

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ABSTRACT

This research aims to determine the influence of Financial Literacy,
Digital Literacy and Brand Image on the decision to use the Flip application
among the people of Surakarta. This research method uses a quantitative method
with a research sampling technique using a purposive sampling method so that
the research sample is 96 which is rounded up to 100 respondents from the
Surakarta community. Data analysis in this research uses instrument testing
(validity test and reliability test), descriptive statistical analysis, classical
assumption test and hypothesis testing (multiple linear regression analysis,
coefficient of determination test (R2

), simultaneous statistical test (F test) and

partial statistical test (T test).
The results of this research show that financial literacy, digital literacy
and brand image have a significant positive effect on the decision to use the Flip
application. This is proven by the calculated t value being greater than the table t
value. The financial literacy variable is 4.280 > 1.661 with a significance value of
0.000. The digital literacy variable is 2.341 > 1.661 with a significance value of
0.021. Brand image variable 4.819 > 1.661 with a significance value of 0.000.
Keywords: Flip.Id application, brand image, digital literacy, financial literacy,
usage decision.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 AHM p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 111 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ahmad Rifky Abror

Versi lain/terkait

Lampiran Berkas

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