SKRIPSI PBS

Pengaruh Advertising, Personal Selling dan Direct Marketing Terhadap Peningkatan Jumlah Nasabah Pembiayaan KPR Non Subsidi iB pada BTN Syariah Kantor Cabang Solo

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ABSTRACT

This research intend to impact of Advertising, Personal Selling and Direct
Marketing for increasing in the number of KPR non-subsidiez iB customers at BTN
syariah Solo branch offices. The type of research used is Quantitative Research.
Population of this research is customers of BTN Syariah branch office who use KPR
non-subsidiez products. The sampling techique is using Purposive Sampling with
total samples as many 136 respondent by data which collected using a
questionnaire.
The result of this study indicate that the Advertising variable does not
positive effect and significant for increasing the number of customer financing KPR
non-subsidiez iB at BTN syariah Solo branch offices with a calculated t value
0,621˂ t table 1,977. Then the Personal Selling variable does not positive effect
and significant for increasing the number of customer financing KPR non-subsidiez
iB at BTN syariah Solo branch offices with a calculated t value 0,902˂ t table 1,977.
and Direct Marketing positively impact and significant for increasing the number
of customer financing KPR non-subsidiez iB at BTN Syariah Solo branch offices
with a calculated t value 2,085>t table 1,977.
Keyword: Advertising, Personal Selling, Direct Marketing, and Incresing The
Number of Customer

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 INT p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 137 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Intan Riska Amellya Putri

Versi lain/terkait

Lampiran Berkas

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