SKRIPSI PBS
Efektivitas Strategi Fundraising terhadap Peningkatan Perolehan Zakat, Infak, Sedekah (ZIS) pada Nadan Amil Zakat Nasional (BAZNAS) Sragen
ABSTRACT
BAZNAS is an Institution established by the government with the task of
managing Zakat collection and distribution on a national . Zakat collection in
Sragen is partly influenced by poverty in Sragen, which is greater than the
poverty figures in Central Java and National. This research aims to determine the
Fundraising Strategy implemented by BAZNAS Sragen, the effectiveness of the
Fundraising Strategy at BAZNAS Sragen, and the obstacles to Fundraising at
BAZNAS Sragen. This research uses effective benchmarks with usability, accuracy
and objectivity, scope, cost effectiveness, and accountability. The fundraising
strategy also includes criteria, namely dialogue fundraising, corporate
fundraising, multichannel fundraising, donor retention and development. This
research uses qualitative research methods with a descriptive approach. The data
sources used are primary data and secondary data. Data collection techniques
use interview techniques and documentation techniques. Data analysis techniques
include data reduction, data presentation and drawing conclusions. The results of
this research are that BAZNAS Sragen in fundraising funds using two methods,
that is direct method and the indirect method, Implementation of fundraising at
BAZNAS in Sragen regency is said to be effective in fundraising, as evidenced by
the increase in Zakat collection from year to year. The obstacles experienced
during Fundraising activities at BAZNAS Sragen were the existence of private
zakat institutions and low public awareness about the obligation to pay zakat.
Keywords:Fundraising Strategy, Fundraising Method, ZIS, BAZNAS Sragen
Regency
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