SKRIPSI PBS

Pengaruh brand image, digital mareketing , religiusitas dan kualitas pelayanan terhadap keputusan menjadi nasabah bank syariah indonesia di sukoharjo

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ABSTRACT

This study aims to test whether brand image, digital marketing, religiosity
and service quality influence the decision to become a customer of an Indonesian
Islamic bank in Sukoharjo. This study uses primary data obtained from distributing
questionnaires in the Sukoharjo area with a sample size of 100 respondents using
a purposive sampling method. This research was processed using multiple linear
regression analysis and processed with SPSS software version 24. The results of
the study showed that brand image, digital marketing, religiosity and service
quality had a positive effect on the decision process to become a customer of
Indonesian Islamic banks in Sukoharjo with religiosity having an influence the most
dominant in the decision process to become a customer of Indonesian Islamic banks
in Sukoharjo.
Keywords: brand image, digital marketing, religiosity, service quality, customer
decision, Indonesian Islamic bank (BSI)

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 HAN p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 113 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Hansa zahida salafi

Versi lain/terkait

Lampiran Berkas

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