SKRIPSI PBS
Analisis Faktor Faktor Yang Mempengaruhi Keputusan Mahasiswa Muslim Di UNS Dalam Penggunaan ShopeePay
ABSTRACK
This study plans to look at the factors that can influence the decision of
Muslim students at UNS to use ShopeePay. This research uses quantitative methods.
This research was conducted at the Faculty of Economics and Business, Sebelas
Maret University. The population in this study were Muslim students registered at
Sebelas Maret University (UNS) who used the ShopeePay service. The testing
strategy in this review is to use the Slovin formula to find a sample size of around
96.74, which isthen taken into 100 samples with rounding and SPSS version
25 is used to carry out a number of direct repetition checks. The results of this
research are that the trust variable has a positive and significant effect on the
decision to use ShopeePay, while the convenience variable has a positive and
significant effect on the decision to use ShopeePay. Meanwhile, the risk variable
has a negative and insignificant effect on the decision to use ShopeePay.
Keywords : decision, convenience, trust, risk, shopeepay, students
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