SKRIPSI PBS

Strategi Pengembangan BMT Hira dalam Meningkatkan Keunggulan Bersaing

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ABSTRACT

The emergence of many financial institutions, both banks and non-banks, that
offer the same product makes these financial institutions have to have a strategy for
product development to keep going in an era of intense competition. Product
development is a strategy required by Islamic microfinance institutions in order to
continue to survive and compete with other financial institutions. With product
development, it is expected to be able to create superior products to meet market
needs and desires, increasing its competitive advantage. To achieve competitive
advantage, the right strategy is needed in terms of products or services.
The objectives of this study are as follows: 1) To find out how the product
development strategy at BMT Hira Gabugan improves competitive advantage. 2)
to find out the strategy carried out by BMT Hira Gabugan in attracting potential
customers. This study uses a qualitative research method with a type of field
research (field research), in which data is obtained through interviews,
observation, and documentation. The collected data were then analyzed using the
Miles and Huberman model through three stages, namely data reduction, data
display, and drawing conclusions or verification.
The results of this research show that: 1) The product development strategy
carried out by BMT Hira Gabugan to increase competitive advantage is by
developing and modifying savings and financing products. BMT Hira Gabugan not
only accepts savings in the form of savings but also divides them into several groups
according to their needs and desires. Hira's BMT financing products are also
divided into several product groups. One of the superior products to increase
competitive advantage is the Asa Nafi'ah financing product, which can provide
financing for electronic goods such as gadgets. 2) The strategy carried out by
KSPPS BMT Hira Gabugan to attract the interest of potential customers is to
implement a marketing mix strategy by improving quality in terms of products,
prices, promotions, places, human resources, and services.

Keywords: Strategy, Product Development, Competitive Advantage, BMT Hira.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 FIT s 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 91 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Fitri Wulandari

Versi lain/terkait

Lampiran Berkas

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