Image of Pengaruh Kemudahan, Kemanfaatan, Literasi Keuangan, Pengetahuan Investasi Terhadap Minat Investasi Reksadana Masyarakat Di Soloraya

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Pengaruh Kemudahan, Kemanfaatan, Literasi Keuangan, Pengetahuan Investasi Terhadap Minat Investasi Reksadana Masyarakat Di Soloraya

ABSTRACT

The purpose of this research is to determine whether there is an influence
on the variables of convenience, usefulness, financial literacy and investment
knowledge on public investment interest in mutual funds in Soloraya through the
Gojek application. The theory used in this research is the Technology Acceptance
Model (TAM) and the Theory of Planned Behaviour (TPB). This is a descriptive
quantitative research. A sample of the population of the Soloraya community, which consists of the areas of Boyolali, Klaten, Sukoharjo, Karanganyar and
Surakarta, was used in this research. The Soloraya region has a population of
4,710,658 people, in this research used a sample of 100 people. The sampling technique used is purposive sampling method. The
dependent variable (Y) of this research is mutual fund investment interest. The
independent variables of this research include: convenience (X1), usefulness (X2), financial literacy (X3), investment knowledge (X4). The method used to analyse
the data uses multiple linear regression analysis models. The outcomes showed that the convenience variable had no ef ect on the
Soloraya community's interest in investing in mutual funds through the Gojek
application. The three variables consisting of convenience, financial education
and investment knowledge had a positive and significant influence on the interest
of the Soloraya community in investing in mutual funds through the Gojek
application. Keywords: convenience, usefulness, financial literacy, investment knowledge, mutual funds and Soloraya community.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 ERL p 23
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 140 Halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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